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Mushrooms Are Key Ingredients in Beauty & Wellness

New data from Spate show growing consumer interest in mushroom-derived materials.

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By: TOM BRANNA

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Consumer demand for mushrooms is, well, mushrooming! According to the latest research from Spate, in the past year, Google searches for mushrooms rose 22.4%. More specifically, searches for reishi mushroom supplements rose 55.5% during the period and searches for turkey tail mushroom supplements rose more than 52%.  Within the skin care category, Spate found search interest was concentrated around a few products. Origins Mega Mushroom line was the most searched, followed by Volition’s Snow Wa...

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